ABOUT
Energy use is on the rise around the world. Increasing demand requires additional supplies to keep costs low, ensure reliability, and reduce America's dependence on foreign energy sources. At the same time, this growing demand must be addressed in the context of global climate change. Consumers can make a significant difference on all these fronts by reducing demand through simple energy efficiency measures.
In a February 2008 national survey of kids ages 8-12, 85% of respondents believed that they could lead their family to do what is needed to consume less energy in the home. The Department of Energy, in partnership with the Ad Council, has developed this website and the "What's Your Excuse?" campaign to create a new generation of energy-conscious consumers. The new campaign highlights the simplicity of making energy efficient changes in the home and asks kids to join millions of others to make a difference by using their energy wisely.
About the U.S. Department of Energy
The U.S. Department of Energy stands at the forefront of the United States' effort to meet our energy, scientific, environmental, and national security goals. DOE works to meet growing energy demand with clean, safe, affordable, reliable and diverse supplies of energy through scientific discovery and investments with academia and industry partners to push new technology rapidly into the marketplace. The Department also supports American economic growth by promoting energy efficiency practices in homes, businesses and the nation's industrial complex. Since 2001, DOE, along with other federal agencies, have provided nearly $18 billion in funding to research, develop, and promote alternative energy technologies that help to improve American's energy security.
About the Ad Council
The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
For additional information about the campaign please contact energy@adcouncil.org